White House partners with NFL and 13 other leagues to promote children’s health

The Biden White House announced they will work with the NFL and 13 other professional sports leagues to fight childhood hunger and promote nutrition and exercise.

The White House announced in a fact sheet provided to Poltiicususa:

Today, the Biden-Harris Administration is announcing a new partnership with major sports leagues and players associations to increase physical activity and increase nutrition programming across the country.

Fourteen sports leagues and players’ associations have signed agreements with the President’s Council on Sports, Fitness and Nutrition to expand access to physical activity, integrate messaging and education around nutrition, and promote healthy lifestyles to millions of people who commit to their programs every year.

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In 2022, President Biden hosted the White House Conference on Hunger, Nutrition and Health, the first in over 50 years. The president also announced a national strategy to achieve an ambitious goal to end hunger and reduce diet-related diseases by 2030, all while closing disparities among the communities that are most affected.

Toward this goal, last year the Biden-Harris administration launched the White House Challenge to End Hunger and Build Healthy Communities as national calls to action for stakeholders across society to make bold commitments. The historic partnership announced today is one of the new commitments cultivated through the White House challenge. Further new commitments will be announced later this month.

This Administration is committed to ending childhood hunger and fighting childhood diseases. The Biden administration is trying to give American children the support and nutrition they need to be healthy.

In a call with reporters, an administration official told PoliticusUSA about the size and scope of the new partnership:

We’re announcing this before Super Bowl weekend and, as you know, the Super Bowl attracts, you know, millions and millions of them and just nationwide interest. Mayor Benjamin talked about the NBA WNBA planning the NBA All-Star game in a couple of weeks. And that the Big League Baseball Players Association or planning, for Phoenix by the time they kick off spring training, and that’s
just a start. So, there’s not necessarily a finite number, but obviously, with the incredible reach that these leagues and player associations have. The opportunity is here and the impact this will have on so many young people across the country is exponential.

Biden is using his presidential power not to fill the White House with fast food, but to try to improve the quality of life for American children and now he has America’s top sports leagues and players associations to join.

There is no better platform than the Super Bowl to spread the message and start changing the lives of America’s children.

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