Scandinavian airlines launch mystery flight: 1,000 people signed up

Have you ever thought about packing your bags and taking a flight without knowing the destination?

Scandinavian Airlines, an airline based in Sweden, recently announced the opportunity for members of its EuroBonus loyalty program to book a flight experience called “Destination Unknown.”

In a press release, the airline says that “within minutes” of the Feb. 12 announcement, more than 1,000 members signed up for the surprise flight. Registration closed 24 hours later and those selected for travel had another 24 hours to confirm their seat on the plane and make payment.

According to Travel + Leisure, the airline is no longer accepting reservations.

Instead of cash, travelers had to redeem 30,000 miles for a seat. If someone was selected and did not have enough miles or points, they could purchase the remaining ones they required. The trip will depart from Copenhagen, Denmark on April 5 and return to the same city on April 8.

The SAS flight will depart from Copenhagen in April.

Ingus Kruklitis | Istock | Getty Images

According to The Street, there is a waiting list for anyone who signed up but didn’t get a spot. They’ll have a chance to move up the list and maybe even get a coveted spot if someone cancels.

The only clue travelers will have before taking off is that the flight will last a few hours. The destination will be announced at some point during the flight. As the date of the mystery flight approaches, those with confirmed seats will receive guidance from Scandinavian Airlines on what to pack.

“The prospect of embarking on an adventurous and mysterious journey with other enthusiasts, finding new connections and friendships along the way, is truly exciting,” Paul Verhagen, EVP and Chief Commercial Officer of Scandinavian Airlines, said in a press release.

“These are not just journeys; they are extraordinary journeys that will accompany you for a lifetime,” he added.

Mystery flights are seeing a spike in popularity

Scandinavian Airlines isn’t the first airline to embrace mysterious destinations.

Lufthansa currently offers travelers a program called “Lufthansa Surprise,” where you can select your home airport and a general theme of the type of vacation you’re looking for.

Once you book your ticket, the airline reveals your destination and you cannot change or cancel it.

In 2023, Wizz Air, a low-cost airline, made a mysterious flight from Venice that took a plane full of passengers to Saudi Arabia for a few days.

Representatives for Scandinavian Airlines did not immediately respond to CNBC Make It’s request for comment.

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