Kaspersky presents its new flagship product line for businesses, Kaspersky Next

PRESS RELEASE

Woburn, Massachusetts – April 16, 2024 – Kaspersky today unveiled its new flagship product line, Kaspersky Next, combining robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response), along with the visibility and powerful tools of XDR (Extended Detection and Response). Customers can now choose one of three product levels customized based on their business needs, the complexity of their IT infrastructure and available resources.

In the ever-evolving cyber threat landscape, it is critical for businesses to have a comprehensive cybersecurity solution that they can trust and rely on for effective protection. According to Enterprise Strategy Group’s XDR and SOC Modernization Report, enterprises still struggle to find cybersecurity tools that can promptly detect and investigate advanced threats. As a leading innovation and technology company, Kaspersky continuously develops its solutions to meet all the cybersecurity requirements of companies, helping them create reliable cybersecurity frameworks.

Kaspersky Next is a new line of cybersecurity products that includes Robust endpoint protection powered by AI capabilities, and goes beyond the classic EPP (Endpoint Protection Platform), bringing together EDR and XDR for enterprise customers of any size and industry. As the most advanced and effective cybersecurity solutions, EDR and

Kaspersky Next is distribution independent and allows both cloud and on-premise installations. Enterprises can manage it through a streamlined console to quickly perform key cybersecurity tasks or through an enterprise-grade console with more granular controls and advanced monitoring.

The new product line helps companies build critical cybersecurity functions to provide robust protection against the multiple types of threats that businesses face most, such as ransomware, malware and data breaches, and prevent infrastructure penetration through business email compromise, supply chain attacks, exploits and other vulnerabilities. Protects personally identifiable information (PII), such as Social Security numbers, employer identification numbers (EINs), and driver’s licenses in files uploaded to Office365. This feature also notifies administrators of potential security issues or conflicts of compliance with data protection laws.

Kaspersky Next includes multiple automation features such as cloud monitoring and blocking, vulnerability and patch management, IoC scanning and playbooks that help enterprises not only support effective detection and remediation of new and complex threats, but also significantly reduce the load on cybersecurity teams by minimizing the number of routine cybersecurity tasks.

Kaspersky Next currently includes three product tiers:

Kaspersky Next EDR Fundamentals provides powerful endpoint protection that identifies and neutralizes threats before they can damage business processes. Simple, flexible security controls and integrated IT scenarios enable automated operations and allow companies to customize their security policies to their specific needs.

This solution is recommended for companies where information security is managed by IT departments.

Optimal Kaspersky Next EDR provides robust endpoint protection with essential EDR capabilities, advanced controls, patch management and cloud security. Threat visibility, investigation and response are driven to help organizations deflect attacks quickly and with minimal resources.

This solution is recommended for companies with small information security teams.

Kaspersky Next XDR expert aggregates, analyzes and correlates data from various sources across an organization’s IT infrastructure, providing real-time visibility and insights into evolving cyber risks to provide advanced threat detection and automated response. It is a robust cybersecurity solution that can also integrate with third-party vendors.

This solution is recommended for companies with expert cybersecurity teams or Security Operations Centers (SOCs).

Kaspersky Next is part of the company’s B2B product ecosystem and is designed to be directly compatible with other Kaspersky solutions and services. With the growing demand for more comprehensive cybersecurity protection, businesses can too easily migrate from one level to another, depending on their current cybersecurity requirements.

“Today we launch our market-leading XDR and reinvent our enterprise product offering, embarking on a new chapter in our history as a B2B provider,” said Claudio Martinelli, managing director, Americas at Kaspersky. “Kaspersky Next makes EDR and XDR easier for businesses and organizations of all sizes. We are offering all customers maximum protection based on unique expertise, from those with zero cybersecurity managers to those with expert cybersecurity teams. Our goal is to enable companies to build reliable and cost-effective information security systems of the highest quality for their specific needs.”

For more information on Kaspersky Next, visit this website.



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