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Most of our sequences have three emails:

If we don’t hear from the recipients after the entire sequence, we flag it in our database and find alternative people in the company to contact in 3 – 6 months.

Before you give up on email, try reaching out to LinkedIn or X (formerly Twitter). This works exceptionally well for active prospects on these networks. If you don’t have a premium account, follow their profiles and engage with their content by adding authentic comments to their posts. After a few days, you can send a custom connection request and continue discussing the lost backlinks.

Sending follow-ups

Follow-ups are essential in every cold email campaign. People receive dozens of similar emails every day, so there is a huge chance that your email will get lost in their inbox. That’s why you should always follow up with your first cold email.

Here are our campaign statistics to demonstrate the importance of follow-ups:

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