The awards recognize B2B organizations that fuel revenue growth through strong marketing, sales and product alignment
LONDON–(BUSINESS WIRE)–Forrester (Nasdaq: FORR) today opened nominations for the 2024 B2B Return On Integration (ROI) and B2B Programs Of The Year (POY) awards. These awards will recognize B2B organizations based in Europe, Middle East and Africa (EMEA) for functional excellence and exceptional achievements in aligning marketing, sales and product “the B2B growth engine” to improve the customer experience and drive revenue growth.
Applications for both award categories are open to organizations of all sizes. B2B leaders across EMEA, including chief marketing officer, chief sales officer, chief product officer and other marketing, sales and product leaders, are invited and encouraged to apply. To be eligible, programs must be developed in-house and by leaders and teams based in EMEA.
The nomination criteria for the two awards are as follows:
- B2B Return on Integration (ROI) Honors. These awards showcase organizations that have achieved strong cross-functional alignment between marketing, sales and product functions “to increase customer value, improve business performance and drive revenue. Organizations that demonstrate how they use technology to support processes of shared or interconnected go-to-markets are encouraged to apply.
- B2B Program of the Year (POY) Awards. These awards recognize excellence in marketing, sales and product functions in areas such as demand and account-based marketing, partner marketing ecosystem, portfolio marketing, marketing operations, sales, management of products and customer engagement. To apply, an organization must demonstrate how it has implemented a modern, customer-focused strategy, process or initiative to help the company drive revenue growth.
Companies can visit here to review the full award nomination criteria and submit a nomination for Forrester’s B2B ROI Honors and POY Awards in EMEA. The deadline to submit a nomination for these awards is May 21, 2024.
Forrester’s B2B Awards recognize organizations that have achieved exceptional results and achieved strong cross-functional alignment across EMEA, said Paul Ferron, vice president and director of research at Forrester. Organizations that recognize the value of alignment are better equipped to address complex buyer dynamics and deliver exceptional customer experiences.
Award recipients will be honored at Forrester’s B2B Summit EMEA, taking place digitally in London, October 7-9, 2024.
Resources:
- Find out more about the Forrester B2B EMEA ROI Honors and B2B POY Awards criteria, including how to apply.
- Check out Forrester’s 2024 predictions for B2B marketing, sales, and product leaders.
- Learn more about Forrester Decisions for B2B marketing, B2B sales, and product management executives.
- Learn more about Forrester Awards.
About Forrester
Forrester (Nasdaq: FORR) is one of the world’s most influential research and consulting firms. We help leaders in technology, customer experience, digital, marketing, sales and product leverage customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting and events, leaders around the world are empowered to be bold at work, embrace change, and put customers at the center of their leadership, strategy and operations. Our unique insights are based on annual surveys of more than 700,000 consumers, business leaders and technology leaders around the world; rigorous and objective research methodologies, including Forrester Wave™ assessments; more than 100 million real-time feedback ratings; and the shared wisdom of our customers. To learn more, visit Forrester.com.
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Hannah Segvich
hsegvich@forrester.com
Source: Forrester