Daily SEO Fix: Tracking Local Markets

Almost every search we make through Google includes some degree of location. So how do we keep an eye on our site’s performance in local markets to ensure we continue to appear in relevant searches?

In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor your site’s performance in local markets.

Tracking market based rankings

The first step in tracking local market performance is tracking keyword rankings locally. Within Moz Pro you can track market-based leaderboards by city name or zip code.

In this video, Emilie will demonstrate two ways to add locally tracked keywords to your Moz Pro campaign.

Preview localized SERPs

When actively tracking a site’s performance in search results, it can be helpful to view the SERP itself to see how many of your pages rank, where they rank, and how that compares to the performance of your competitors.

In this video, Emilie will demonstrate how to use the Analyze a Keyword tool within Moz Pro campaigns to view the current local SERP for the keywords being monitored. This tool will show you the top 50 organic results for your locally tracked keywords along with their Domain Authority, Page Authority and Page Optimization Score for further analysis.

Segment your keywords by market

You’re now tracking keywords locally and know how to view the current SERP, but what if you want to see and compare search visibility and rankings for multiple markets? Or if you have markets that span multiple cities or postcodes? For example, let’s say you have multiple stores in the San Francisco Bay Area and you want to see how your site performs in that region. There are multiple cities and zip codes within the greater San Francisco Bay Area. How can you track performance in this market and compare it to other markets?

In this video, Emilie will show you how to label and segment your keyword data by market within Moz Pro along with how to compare performance by market, side by side.

Track competitors

As Lidia Infante recently noted in her SEO Gap Analysis edition of Whiteboard Friday, “ranking on Google is not ranking in a vacuum. Positioning is outperforming your competitors. So it goes without saying that tracking competitor rankings locally is an important part of any strategy related to monitoring local markets. But how do you do it with the Moz tools?

In this video, Arian will show you how to view local competitor leaderboards within your Moz Pro campaign.

STAT: Access to local package report

Local Packs are locale-specific SERP Features that include up to 3 local businesses. They are incredibly competitive and are a key component of any local SEO strategy. So how can you keep tabs on how your business looks in a local package?

In this video, Emilie will show you how STAT tools can be instrumental in monitoring local pack performance. She will show you how to set up a Local Pack report right within the tool.

Now that you have the tools to start tracking local markets, it’s time to go out and try it yourself! Be sure to check out the Moz Help Hub and STAT Knowledge Base for more resources and assistance. And keep an eye out for our next edition of the Daily SEO Fix.

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