6 Things SEOs Should Support When Building a Headless Website – Whiteboard Friday

Now, when you’re thinking about becoming headless, there are a couple of things to know.

Well, first of all, it’s how headless works. The key thing to understand is that the backend system, that system that holds all your data, is separate from the customer experience. Those fields and data are passed through an API to create that front-end experience.

There are several key ways to become headless. For example, you might use a headless CMS, but you might also get data from CRM, ERP, PIM, or anything else. The key thing, however, is that this data is separate from the front end and must pass through an API.

So there are a couple of things to know. So, for example, engineering and development teams often make some key assumptions, perhaps about how they might achieve this. So, for example, we’ve seen a lot of backend developers look at headless content management systems and then consider having to come up with a progressive web app or PWA as the front end. But in reality this is not really the case. It’s very common. And so, a progressive web app could be something like Next.js. It could be React. It could be angular. It could be Vue. There are many different JavaScript frameworks that you can use to create a front end on a headless CMS.

But there are actually other ways to do it. So, for example, you could use a headless CMS to feed data to a classic CMS and build your customer experience on top of it.

And we’ve also seen many companies consider a composable architecture, incorporating a lot of data from many different sources and bringing it together into a personalized experience, which is a mix of progressive web apps, front-ends and classic CMS. .

So depending on the complexity of your website and your business and the number of people involved, the key things that you need to consider and support, I just want to highlight today.

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