Amazon, the world’s largest retail entity, has eliminated “Just Walk Out” remote checkouts in U.S.-based stores. The move from Jeffery Bezos’ shopping empire was first announced in the News, which the company would later confirm was true.
Amazon rethinks retail strategy
The “Just Walk Out” option used by the marketplace giant has been eliminated and will be replaced with scanners attached to trolleys. This new system will replace the one currently in place in more than 130 stores in the United States and will be called “Dash Cart”.
Those who spend their hard-earned money at these stores will no longer be monitored by a series of cameras that accumulate the total amount a consumer takes into their shopping cart and link it to their Amazon account.
The Seattle-based company acquired Whole Foods in 2017 in a blockbuster $13.7 billion deal and also operates Amazon Go in many retail environments across the United States.
One of the deciding factors for abandoning this system was the cost of its implementation, and some labor disputes made implementing remote systems a major challenge. Amazon also told The Grocer that the move was driven by consumer needs, saying that those who shop in stores “wanted the ability to easily find products and deals nearby, view their receipt as they shop, and know how much money they have saved by shopping all over the world.” the shop.”
On the Dash Cart site, the retail empire hopes the shopping experience will deliver “faster, more convenient shopping” and help consumers get “the most” out of their grocery budget by saving “money with discounts and offers in real time and an on-screen receipt to track spending.”
Tony Hogget, director of Amazon’s Global Grocery stores, said that “not everything you do in the grocery industry needs to be reinvented. It’s proven that the things grocers are doing. But you don’t really know them until you work in the industry for a long time.” Hogget also reportedly told Information that places offering Dash Carts will be upgraded to “Version 2” sites for Amazon’s food empire ambitions.
In a fourth-quarter earnings call, CEO Andy Jassy would say, “If you want to meet all of our food needs, you have to have a mass physical presence. And that’s what we’ve been trying to do with Fresh for several years. We’ve been testing a version 2 of our Fresh format in select locations near Chicago and select locations in Southern California.”
Whether this old approach of having customers be responsible for their purchasing decisions instead of robotic self-service will be fruitful for Amazon remains to be seen, but that’s the trajectory Jassy and Hogg are taking.
The post Amazon Eliminates ‘Just Walk Out’ for Faster Consumption Process appeared first on Due.