In a clever new ad, President Biden appealed to Nikki Haley specifically in states and areas where Trump has struggled the most.
Video:
The smart strategy behind Haley’s appeal to voters
In a statement, the Biden campaign explained its strategy:
For more stories like this, sign up for our The Daily newsletter.
Using recent Republican primary results to determine ad placement, this seven-figure, video-focused advertising flight will run for three weeks in eight key battleground states, targeting Nikki Haley voters in predominantly zip codes suburban where he achieved good results against Briscola. The ad will run across a variety of digital platforms including Meta, YouTube, connected TV and online video.
Donald Trump’s campaign is strapped for cash and bleeding the voters needed to win this election, particularly in the suburbs. Trump consistently underperformed with moderate and suburban voters in primaries, completely losing moderate voters to Haley in North Carolina and underperforming in key suburban counties, including Mecklenburg, Wake, Durham and Orange counties. In Michigan, Trump saw his margins shrink in the suburbs, particularly in Oakland and Washtenaw counties near Detroit and Ottawa and Kent counties near Grand Rapids. As Trump loses ground, mocks women and threatens to ban abortion nationwide, Joe Biden is reaching out to Haley voters across the aisle, inviting them to join his growing and winning coalition of voters who will decide this election.
It’s a very smart strategy that will appeal to the voters Donald Trump keeps saying he doesn’t want. Trump should want every voter. He lost the election by acting like his MAGA fans were enough to win and they weren’t. However, Donald Trump learned nothing and made the exact mistake that cost him in 2020.
The 2024 presidential election looks like a grassroots election that could be decided in the suburbs of swing states. While Trump prepares for the criminal trial, President Biden launches an appeal to vote and lays the foundations for success in November.
A special message from PoliticusUSA
If you are in a position to donate exclusively to help us keep the doors open on PoliticusUSA during what is a critical election year, please do so here.
We are honored to be able to put your interests first for 14 years as we respond only to our readers and will not compromise on that core, core value of PoliticusUSA.
Jason is the managing editor. He is also a member of the White House press pool and a congressional correspondent for PoliticusUSA. Jason has a bachelor’s degree in political science. His graduate work focused on public policy, with a specialization in social reform movements.
Professional rewards and subscriptions
Member of the Society of Professional Journalists and the American Political Science Association